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  • Writer's pictureJulian Jackson

NHL, Clubhouse strike content partnership ahead of 2021 Stanley Cup Final

Updated: Oct 8, 2021

The National Hockey League and interactive audio chat app Clubhouse have struck a content partnership ahead of the 2021 Stanley Cup Final, which kick off on June 28.

By Bob Williams for SportBusiness June 25, 2021

For the first time, NHL fans will be able to take part in Stanley Cup Final Media Day, which is being hosted by Anson Carter (NBC) and Kris Versteeg (Sportsnet) in ‘the NHL Club’ on June 27.

Fans will be able to listen in and participate in discussions with NHL players and moderators.

“We are thrilled to work with Clubhouse to give our fans direct access to our players at the pinnacle of the season – the Stanley Cup Final,” said NHL chief marketing officer Heidi Browning. “We hope this is just the first of many opportunities to leverage Clubhouse’s platform to offer exclusive, live audio experiences to hockey fans year-round.”

Earlier this year, in a similar move, Clubhouse struck an exclusive content partnership with the National Football League ahead of the 2021 NFL Draft, which was held on April 29-May 1 in Cleveland, Ohio.

The San Francisco, California-based Clubhouse, which debuted in March 2020, has a reported 10 million weekly active users. In April, Bloomberg reported Clubhouse was valued at around $4bn (€3.31bn).

The NHL recently announced a partnership with online music marketplace Beatclub to feature its vast catalogue of exclusive music, beats, and songs throughout the duration of the 2020-21 season, including the Stanley Cup Final.

This Article 1st appeared in SportBusiness HERE

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