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NFL, Clubhouse strike content partnership ahead of 2021 NFL Draft

Updated: Oct 8, 2021

Bob Wiliams, SportBusiness April 25, 2021

The National Football League and interactive audio chat app Clubhouse have struck an exclusive content partnership ahead of the 2021 NFL Draft, which is being held on April 29-May 1 in Cleveland, Ohio.

The NFL is the first major sports league to collaborate with the invitation-only Clubhouse on official programming.

From April 26, the NFL will host a series of Clubhouse “rooms” throughout the week around the Draft, which includes a pre-Draft assessment of the prospective players, a conversation with the University of Alabama’s football team alumni, a fan mock Draft, Draft debriefs, and more.

Fans will also have the opportunity to join the conversation and be invited on stage by moderators to ask questions or share their reactions to the Draft.

“The NFL’s commitment to innovation is matched only by their devotion to their fans and we are proud to welcome the NFL to Clubhouse,” said Sean Brown, Clubhouse head of sports partnerships.

“The Draft is one of the biggest events of the year for football fans, and we know that millions of creators will be discussing, debating and celebrating throughout the week,” Brown said.

The NFL has a history of partnering with emerging social media platforms, including Snapchat in 2015 and TikTok in 2019.

The San Francisco, California-based Clubhouse, which debuted in March 2020, has a reported 10 million weekly active users. Earlier this month, Bloomberg reported Clubhouse was valued at around $4bn (€3.31bn).

Clubhouse, which has sparked a number of competing audio products, such as Twitter Spaces, is not yet available on Android devices.

This article originally appeared on SportBusiness HERE

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