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  • Writer's pictureJulian Jackson

Navigating SEA: Monetising fan engagement in the digital era

The final session of SportsPro's new four-part, fortnightly APAC Series offers a detailed look at Southeast Asia

This article originally appeared on SportsPro Online Magazine - 14th June 2021

Giving you access to the industry leaders and brands changing the way sports is being consumed in the Asia-Pacific region, through the APAC Series.

You will gain insight into the contrasting business strategies and innovations that are shaping individual regions within this fragmented landscape. Understand how to maximise alternative approaches, behavioural adaptations and the use of new technology.

Each hour-long session is free to attend and will dive deeper into specific regional markets, the final instalment focuses on Southeast Asia.

In a marketplace with so many options, there is no one-size-fits-all in monetising OTT. This panel of leading SEA broadcasters will consider some of the best courses of action available for content owners and broadcasters seeking to grow revenues and protect audience numbers across a divergent range of territories.

  • What are the current best practices for creation, distribution, and monetisation?

  • What factors should be considered when choosing monetisation models?

  • What strategies should be in place to entice Gen Z to watch live sports content across SEA?

All sessions are available to watch on demand HERE

This article first appeared on SportsPro HERE

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