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  • Writer's pictureJulian Jackson

Is TikTok Destroying Sports?

If you have been involved with fan engagement and media rights for a while, you will know that the landscape is changing very quickly and the old model of just selling your rights to broadcasters, whilst still valid, is not going to be the only way to do things going forward.

by Julian Jackson, Founding Partner ResultX Asia.

The phenomemon is captured very succinctly in this easily understood video from the @athleticinterest channel on Youtube

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