Julian JacksonOct 20, 20212 minHarnessing the power of user-generated contentAnyone can be a content creator now. And sports fans are among the most prolific of any group when it comes to making and sharing content...
Julian JacksonOct 18, 20211 minHow can sports orgs make the most of social audio? | Webinar replayIn a replay of an October 14 webinar, we explore the fast-growing realm of social audio, an emerging form of digital content that has...
Julian JacksonOct 18, 20213 minFacebook outage is a warning to rights-holders to build their O&O | Johan JunkerFacebook, WhatsApp and Instagram recent issues emphasise why it is important for sports rights-holders to develop audiences on...
Julian JacksonOct 15, 20212 minThe Cookie Apocalypse is ComingDigital marketing is about to go through a revolution. You may have heard it, Google will get rid of its cookies. Johan Junker of...
Julian JacksonSep 30, 20214 minHow social betting will reshape fan engagementThe monetisation and engagement opportunities that are available through social betting on over-the-top streaming platforms have the...
Julian JacksonSep 15, 20213 minDigital ad spend rockets with social media and real time video the biggest gainers. According to an industry insight report from Socialbakers, the leading social media marketing platform, its comprehensive review and...
Julian JacksonSep 6, 20214 minAre you really taking advantage of Social Media? Many sports rights holders are extensively using platforms such as Facebook, Instagram, Twitter & Twitch to engage with their fans, but...
Julian JacksonSep 4, 20214 minThe time for Real Time Engagement is NOW.Real Time Engagement is a buzz phrase that has been around for a few years, but only now are we seeing the convergence of affordable &...
Julian JacksonJul 28, 20219 minIt’s showtime! How live commerce is transforming the shopping experienceBlending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with enormous...
Julian JacksonJul 22, 20215 minWhen sport meets social audioThe social audio sector has enjoyed unprecedented expansion over the past year. However, what are the implications for sport? By Rory...
Julian JacksonJul 14, 20215 minPost-Covid monetisation of fan engagementDeveloping your own social audio or social video layer provides numerous monetisation opportunities during sports coverage, whilst giving...
Julian JacksonJul 14, 20212 minLocker Room App Gives Fans a New Way to Connect and Talk SportsInsideHook.com by Evan Bleier OCTOBER 27, 2020 The social audio application launches today on the App Store Icon Sportswire by Getty...
Julian JacksonJul 14, 20213 minStudy: Social commerce, watch parties and moderators among 2021 digital sport trendsSeven League report says rights holders see digital as a route out of the Covid-19 crisis. Broadcast re-visioning, more audio listening,...
Julian JacksonJul 14, 20211 minNFL, Clubhouse strike content partnership ahead of 2021 NFL DraftBob Wiliams, SportBusiness April 25, 2021 The National Football League and interactive audio chat app Clubhouse have struck an exclusive...
Julian JacksonJul 14, 20211 minNHL, Clubhouse strike content partnership ahead of 2021 Stanley Cup FinalThe National Hockey League and interactive audio chat app Clubhouse have struck a content partnership ahead of the 2021 Stanley Cup...
Julian JacksonJul 1, 20213 minTwitch to stream Fiba matches in first international federation dealTwitch, the Amazon-owned online streaming platform, has signed its first agreement with a major international federation in a...