Julian Jackson
Harnessing the power of user-generated content
Anyone can be a content creator now. And sports fans are among the most prolific of any group when it comes to making and sharing content...
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Julian Jackson
- Oct 18, 2021
- 1 min
How can sports orgs make the most of social audio? | Webinar replay
In a replay of an October 14 webinar, we explore the fast-growing realm of social audio, an emerging form of digital content that has...
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Julian Jackson
- Oct 18, 2021
- 3 min
Facebook outage is a warning to rights-holders to build their O&O | Johan Junker
Facebook, WhatsApp and Instagram recent issues emphasise why it is important for sports rights-holders to develop audiences on...
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Julian Jackson
- Oct 15, 2021
- 2 min
The Cookie Apocalypse is Coming
Digital marketing is about to go through a revolution. You may have heard it, Google will get rid of its cookies. Johan Junker of...
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Julian Jackson
- Sep 30, 2021
- 4 min
How social betting will reshape fan engagement
The monetisation and engagement opportunities that are available through social betting on over-the-top streaming platforms have the...
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Julian Jackson
- Sep 15, 2021
- 3 min
Digital ad spend rockets with social media and real time video the biggest gainers.
According to an industry insight report from Socialbakers, the leading social media marketing platform, its comprehensive review and...
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Julian Jackson
- Sep 6, 2021
- 4 min
Are you really taking advantage of Social Media?
Many sports rights holders are extensively using platforms such as Facebook, Instagram, Twitter & Twitch to engage with their fans, but...
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Julian Jackson
- Sep 4, 2021
- 4 min
The time for Real Time Engagement is NOW.
Real Time Engagement is a buzz phrase that has been around for a few years, but only now are we seeing the convergence of affordable &...
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Julian Jackson
- Jul 28, 2021
- 9 min
It’s showtime! How live commerce is transforming the shopping experience
Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with enormous...
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Julian Jackson
- Jul 22, 2021
- 5 min
When sport meets social audio
The social audio sector has enjoyed unprecedented expansion over the past year. However, what are the implications for sport? By Rory...
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Julian Jackson
- Jul 14, 2021
- 5 min
Post-Covid monetisation of fan engagement
Developing your own social audio or social video layer provides numerous monetisation opportunities during sports coverage, whilst giving...
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Julian Jackson
- Jul 14, 2021
- 2 min
Locker Room App Gives Fans a New Way to Connect and Talk Sports
InsideHook.com by Evan Bleier OCTOBER 27, 2020 The social audio application launches today on the App Store Icon Sportswire by Getty...
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Julian Jackson
- Jul 14, 2021
- 3 min
Study: Social commerce, watch parties and moderators among 2021 digital sport trends
Seven League report says rights holders see digital as a route out of the Covid-19 crisis. Broadcast re-visioning, more audio listening,...
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Julian Jackson
- Jul 14, 2021
- 1 min
NFL, Clubhouse strike content partnership ahead of 2021 NFL Draft
Bob Wiliams, SportBusiness April 25, 2021 The National Football League and interactive audio chat app Clubhouse have struck an exclusive...
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Julian Jackson
- Jul 14, 2021
- 1 min
NHL, Clubhouse strike content partnership ahead of 2021 Stanley Cup Final
The National Hockey League and interactive audio chat app Clubhouse have struck a content partnership ahead of the 2021 Stanley Cup...
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Julian Jackson
- Jul 1, 2021
- 3 min
Twitch to stream Fiba matches in first international federation deal
Twitch, the Amazon-owned online streaming platform, has signed its first agreement with a major international federation in a...
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