The Road to Fan Monetisation

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    Harnessing the power of user-generated content
    Julian Jackson
    • Oct 20, 2021
    • 2 min

    Harnessing the power of user-generated content

    Anyone can be a content creator now. And sports fans are among the most prolific of any group when it comes to making and sharing content...
    4 views0 comments
    How can sports orgs make the most of social audio? | Webinar replay
    Julian Jackson
    • Oct 18, 2021
    • 1 min

    How can sports orgs make the most of social audio? | Webinar replay

    In a replay of an October 14 webinar, we explore the fast-growing realm of social audio, an emerging form of digital content that has...
    7 views0 comments
    Facebook outage is a warning to rights-holders to build their O&O  |  Johan Junker
    Julian Jackson
    • Oct 18, 2021
    • 3 min

    Facebook outage is a warning to rights-holders to build their O&O | Johan Junker

    Facebook, WhatsApp and Instagram recent issues emphasise why it is important for sports rights-holders to develop audiences on...
    8 views0 comments
    The Cookie Apocalypse is Coming
    Julian Jackson
    • Oct 15, 2021
    • 2 min

    The Cookie Apocalypse is Coming

    Digital marketing is about to go through a revolution. You may have heard it, Google will get rid of its cookies. Johan Junker of...
    4 views0 comments
    How social betting will reshape fan engagement
    Julian Jackson
    • Sep 30, 2021
    • 4 min

    How social betting will reshape fan engagement

    The monetisation and engagement opportunities that are available through social betting on over-the-top streaming platforms have the...
    17 views0 comments
    Digital ad spend rockets with social media and real time video the biggest gainers.
    Julian Jackson
    • Sep 15, 2021
    • 3 min

    Digital ad spend rockets with social media and real time video the biggest gainers.

    According to an industry insight report from Socialbakers, the leading social media marketing platform, its comprehensive review and...
    11 views0 comments
    Are you really taking advantage of Social Media?
    Julian Jackson
    • Sep 6, 2021
    • 4 min

    Are you really taking advantage of Social Media?

    Many sports rights holders are extensively using platforms such as Facebook, Instagram, Twitter & Twitch to engage with their fans, but...
    15 views0 comments
    The time for Real Time Engagement is NOW.
    Julian Jackson
    • Sep 4, 2021
    • 4 min

    The time for Real Time Engagement is NOW.

    Real Time Engagement is a buzz phrase that has been around for a few years, but only now are we seeing the convergence of affordable &...
    18 views0 comments
    It’s showtime! How live commerce is transforming the shopping experience
    Julian Jackson
    • Jul 28, 2021
    • 9 min

    It’s showtime! How live commerce is transforming the shopping experience

    Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with enormous...
    6 views0 comments
    When sport meets social audio
    Julian Jackson
    • Jul 22, 2021
    • 5 min

    When sport meets social audio

    The social audio sector has enjoyed unprecedented expansion over the past year. However, what are the implications for sport? By Rory...
    4 views0 comments
    Post-Covid monetisation of fan engagement
    Julian Jackson
    • Jul 14, 2021
    • 5 min

    Post-Covid monetisation of fan engagement

    Developing your own social audio or social video layer provides numerous monetisation opportunities during sports coverage, whilst giving...
    6 views0 comments
    Locker Room App Gives Fans a New Way to Connect and Talk Sports
    Julian Jackson
    • Jul 14, 2021
    • 2 min

    Locker Room App Gives Fans a New Way to Connect and Talk Sports

    InsideHook.com by Evan Bleier OCTOBER 27, 2020 The social audio application launches today on the App Store Icon Sportswire by Getty...
    2 views0 comments
    Study: Social commerce, watch parties and moderators among 2021 digital sport trends
    Julian Jackson
    • Jul 14, 2021
    • 3 min

    Study: Social commerce, watch parties and moderators among 2021 digital sport trends

    Seven League report says rights holders see digital as a route out of the Covid-19 crisis. Broadcast re-visioning, more audio listening,...
    2 views0 comments
    NFL, Clubhouse strike content partnership ahead of 2021 NFL Draft
    Julian Jackson
    • Jul 14, 2021
    • 1 min

    NFL, Clubhouse strike content partnership ahead of 2021 NFL Draft

    Bob Wiliams, SportBusiness April 25, 2021 The National Football League and interactive audio chat app Clubhouse have struck an exclusive...
    0 views0 comments
    NHL, Clubhouse strike content partnership ahead of 2021 Stanley Cup Final
    Julian Jackson
    • Jul 14, 2021
    • 1 min

    NHL, Clubhouse strike content partnership ahead of 2021 Stanley Cup Final

    The National Hockey League and interactive audio chat app Clubhouse have struck a content partnership ahead of the 2021 Stanley Cup...
    13 views0 comments
    Twitch to stream Fiba matches in first international federation deal
    Julian Jackson
    • Jul 1, 2021
    • 3 min

    Twitch to stream Fiba matches in first international federation deal

    Twitch, the Amazon-owned online streaming platform, has signed its first agreement with a major international federation in a...
    3 views0 comments
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    We are evangelists for the new ways for sports orgs to increase revenues

    Julian Jackson & James White have both been in the Sports industry for over 25+ years each and have embraced the move to a more digital D2C model that sporting organisations are now realising is the key to unlock new revenue streams, as well as the opportunity to engage with their fans in a much more meaningful way.

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