Julian Jackson
Harnessing the power of user-generated content
Anyone can be a content creator now. And sports fans are among the most prolific of any group when it comes to making and sharing content...
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Julian Jackson
- Oct 18, 2021
- 1 min
How can sports orgs make the most of social audio? | Webinar replay
In a replay of an October 14 webinar, we explore the fast-growing realm of social audio, an emerging form of digital content that has...
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Julian Jackson
- Oct 18, 2021
- 3 min
Facebook outage is a warning to rights-holders to build their O&O | Johan Junker
Facebook, WhatsApp and Instagram recent issues emphasise why it is important for sports rights-holders to develop audiences on...
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Julian Jackson
- Oct 8, 2021
- 6 min
Murray Barnett | The major opportunities in micropayments
The director of specialist, independent OTT and direct-to-consumer media consultancy D2C Sport argues that microtransactions can bring...
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Julian Jackson
- Sep 30, 2021
- 4 min
How social betting will reshape fan engagement
The monetisation and engagement opportunities that are available through social betting on over-the-top streaming platforms have the...
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Julian Jackson
- Sep 6, 2021
- 4 min
Are you really taking advantage of Social Media?
Many sports rights holders are extensively using platforms such as Facebook, Instagram, Twitter & Twitch to engage with their fans, but...
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Julian Jackson
- Sep 4, 2021
- 4 min
The time for Real Time Engagement is NOW.
Real Time Engagement is a buzz phrase that has been around for a few years, but only now are we seeing the convergence of affordable &...
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Julian Jackson
- Aug 1, 2021
- 3 min
How sport is pivoting to a direct-to-fan offering
After the abandoned European Super League revolt, Tom Dougherty, MD at Unrvld, a new digital agency, predicts this won’t be the last time...
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Julian Jackson
- Jul 30, 2021
- 7 min
Virtual tips are helping content creators actually make money
We’re not used to paying for social media posts or streams, but it’s now easier than ever to send someone a little cash. By Terry Nguyen...
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Julian Jackson
- Jul 28, 2021
- 9 min
It’s showtime! How live commerce is transforming the shopping experience
Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with enormous...
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Julian Jackson
- Jul 22, 2021
- 5 min
When sport meets social audio
The social audio sector has enjoyed unprecedented expansion over the past year. However, what are the implications for sport? By Rory...
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Julian Jackson
- Jul 14, 2021
- 5 min
Real-time engagement will reshape sports.
Real-time engagement is becoming an increasingly essential tool for sports rights-holders, broadcaster and brands that are seeking to...
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Julian Jackson
- Jul 14, 2021
- 5 min
Post-Covid monetisation of fan engagement
Developing your own social audio or social video layer provides numerous monetisation opportunities during sports coverage, whilst giving...
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Julian Jackson
- Jul 14, 2021
- 5 min
How to engage with your fans in real time
A variety of innovative real-time engagement features can support rights-holders and broadcasters that deliver sports content to...
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Julian Jackson
- Jul 14, 2021
- 5 min
Atlanta Hawks Invite Fans to Virtual Draft Party
TVU Networks is playing a key role in bringing guests into the live stream By Kristian Hernandez for sportsvideo.org November 18, 2020...
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Julian Jackson
- Jul 14, 2021
- 3 min
Study: Social commerce, watch parties and moderators among 2021 digital sport trends
Seven League report says rights holders see digital as a route out of the Covid-19 crisis. Broadcast re-visioning, more audio listening,...
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Julian Jackson
- Jul 14, 2021
- 2 min
Disney+ Hotstar VIP announces its latest global-first innovation ‘Watch with your friends’
By Staff Writer at Medianews4u - 7th Nov 2020 As the 13th edition of the most celebrated cricket phenomenon Dream11 IPL 2020 nears its...
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