Julian Jackson
Harnessing the power of user-generated content
Anyone can be a content creator now. And sports fans are among the most prolific of any group when it comes to making and sharing content...
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Julian Jackson
- Oct 18, 2021
- 1 min
How can sports orgs make the most of social audio? | Webinar replay
In a replay of an October 14 webinar, we explore the fast-growing realm of social audio, an emerging form of digital content that has...
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Julian Jackson
- Oct 18, 2021
- 3 min
Facebook outage is a warning to rights-holders to build their O&O | Johan Junker
Facebook, WhatsApp and Instagram recent issues emphasise why it is important for sports rights-holders to develop audiences on...
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Julian Jackson
- Oct 8, 2021
- 6 min
Murray Barnett | The major opportunities in micropayments
The director of specialist, independent OTT and direct-to-consumer media consultancy D2C Sport argues that microtransactions can bring...
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Julian Jackson
- Sep 3, 2021
- 5 min
How leagues can leverage their marketable athletes to achieve success on social
Greenfly chief marketing officer, Tom Kuhr, explains how competition organisers can make the most of their best public-facing assets -...
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Julian Jackson
- Aug 25, 2021
- 2 min
Webinar replay | Beyond ads and subscriptions: monetising next gen sports streaming services
In this recording of the latest webinar from SportBusiness, our panel of media experts examine the new revenue opportunities in...
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Julian Jackson
- Aug 1, 2021
- 3 min
How sport is pivoting to a direct-to-fan offering
After the abandoned European Super League revolt, Tom Dougherty, MD at Unrvld, a new digital agency, predicts this won’t be the last time...
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Julian Jackson
- Jul 30, 2021
- 7 min
Virtual tips are helping content creators actually make money
We’re not used to paying for social media posts or streams, but it’s now easier than ever to send someone a little cash. By Terry Nguyen...
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Julian Jackson
- Jul 28, 2021
- 9 min
It’s showtime! How live commerce is transforming the shopping experience
Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with enormous...
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Julian Jackson
- Jul 22, 2021
- 5 min
When sport meets social audio
The social audio sector has enjoyed unprecedented expansion over the past year. However, what are the implications for sport? By Rory...
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Julian Jackson
- Jul 14, 2021
- 5 min
Real-time engagement will reshape sports.
Real-time engagement is becoming an increasingly essential tool for sports rights-holders, broadcaster and brands that are seeking to...
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Julian Jackson
- Jul 14, 2021
- 5 min
Post-Covid monetisation of fan engagement
Developing your own social audio or social video layer provides numerous monetisation opportunities during sports coverage, whilst giving...
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Julian Jackson
- Jul 14, 2021
- 5 min
How to engage with your fans in real time
A variety of innovative real-time engagement features can support rights-holders and broadcasters that deliver sports content to...
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Julian Jackson
- Jul 14, 2021
- 5 min
Atlanta Hawks Invite Fans to Virtual Draft Party
TVU Networks is playing a key role in bringing guests into the live stream By Kristian Hernandez for sportsvideo.org November 18, 2020...
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Julian Jackson
- Jul 14, 2021
- 2 min
Locker Room App Gives Fans a New Way to Connect and Talk Sports
InsideHook.com by Evan Bleier OCTOBER 27, 2020 The social audio application launches today on the App Store Icon Sportswire by Getty...
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Julian Jackson
- Jul 14, 2021
- 3 min
Study: Social commerce, watch parties and moderators among 2021 digital sport trends
Seven League report says rights holders see digital as a route out of the Covid-19 crisis. Broadcast re-visioning, more audio listening,...
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Julian Jackson
- Jul 14, 2021
- 2 min
Disney+ Hotstar VIP announces its latest global-first innovation ‘Watch with your friends’
By Staff Writer at Medianews4u - 7th Nov 2020 As the 13th edition of the most celebrated cricket phenomenon Dream11 IPL 2020 nears its...
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Julian Jackson
- Jul 14, 2021
- 1 min
NFL, Clubhouse strike content partnership ahead of 2021 NFL Draft
Bob Wiliams, SportBusiness April 25, 2021 The National Football League and interactive audio chat app Clubhouse have struck an exclusive...
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Julian Jackson
- Jul 14, 2021
- 1 min
NHL, Clubhouse strike content partnership ahead of 2021 Stanley Cup Final
The National Hockey League and interactive audio chat app Clubhouse have struck a content partnership ahead of the 2021 Stanley Cup...
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Julian Jackson
- Jul 1, 2021
- 3 min
Twitch to stream Fiba matches in first international federation deal
Twitch, the Amazon-owned online streaming platform, has signed its first agreement with a major international federation in a...
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