Julian Jackson
NBA Joins Gamification Wave, Fanning the Flames of Loyal Followers
Jacob Feldman November 28, 2022 When Hope Tannenbaum joined the NBA in 2020, the idea of the league launching a fan rewards...
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Monetising
Fan Engagement
Blog
Julian Jackson
- Jan 9
- 4 min
Why media brands need to monetise content beyond YouTube
By Ellen Grogan, Director, Product Marketing at Brightcove Hundreds of successful media brands have gotten their start in online video by...
Julian Jackson
- Jan 4
- 2 min
Why Data is Central to Sports Monetization
Rory Renwick, Sales & Business Development Director, Accedo January 2023 Sports consumption has changed significantly in recent years,...
Julian Jackson
- Dec 21, 2022
- 4 min
Are Shoppable Experiences the Future of Sports Monetization?
Rory Renwick, Sales and Business Development Director, Accedo. Sept 2022 Sports federations, clubs, and broadcasters have been under...
Julian Jackson
- Dec 21, 2022
- 5 min
How Sports Organizations Can Win Big with Shoppable Content
Bleuenn LeGoffic, VP Strategy and Solutions, Accedo. May 2022 In a recent blog post HERE , it was discussed whether shoppable...
Julian Jackson
- Dec 21, 2022
- 1 min
Reimagining Sports Fan Engagement with New Real Time Experiences | RTE2022
A session from the Agora RTE 2022 Conference in October 2022: Learn new ways to attract Gen Z, so fan experiences are engaging by...
Julian Jackson
- Nov 2, 2022
- 11 min
Social commerce: The future of how consumers interact with brands
McKinsey & Company October 19, 2022 Browsing and shopping directly on social media platforms is a core feature of e-commerce in...
Julian Jackson
- Sep 30, 2022
- 5 min
Dubai Globe Soccer Awards to be held in November
mySPORT powered by Emerce develop new fan engagement platform for fan voting. ResultX Asia 28th Sept 2022 The one-day event will bring...
Julian Jackson
- Aug 1, 2022
- 3 min
Inter Milan’s launching of their own OTT platform signifies a trend that many teams are likely adopt
Many teams are realizing that controlling their own content is key in an increasingly digital landscape, and the move is a mutually...
Julian Jackson
- Jul 22, 2022
- 2 min
LiveStream Shopping gains popularity in the US with Whatnot's valuation rising to $3.7 Billion
Christine Hall, TechCrunch July 22, 2022 Livestream shopping in the United States has a ways to go to catch up with China’s...
Julian Jackson
- Jul 20, 2022
- 4 min
Navigating data challenges to ‘own the fan journey’
Josh Linforth, managing director of media and engagement at Genius Sports, explains how the sports data and technology company is...
Julian Jackson
- Jul 19, 2022
- 3 min
Spotify Places Sports And Esports At Center Of Digital Audio Strategy
Spotify’s mission has changed slightly in recent years. No longer content with being just a music streaming service, Spotify wants to...
Julian Jackson
- Jul 5, 2022
- 10 min
Ready, player? How sport can prepare for life in the metaverse
Kevin McCullagh, SportBusiness June 22, 2022 Microsoft and GSIC technologist Jesus Serrano speaks to SportBusiness about the...
Julian Jackson
- Jul 4, 2022
- 4 min
Sports media’s ‘multi-polar’ world
Streaming isn't killing the traditional sports television powerhouses; instead, a new world of multiple sports video platforms has...
Julian Jackson
- Jun 22, 2022
- 3 min
How APAC football is engaging a coveted audience
SportBusiness.com June 15, 2022 Mohamed Feizel, head of Sports Tech for APAC, Genius Sports, says football leagues and clubs across Asia...
Julian Jackson
- May 31, 2022
- 2 min
Why not create your own social media platform?
By James White, Co-Founder of ResultXasia.com & mysport.asia 31st May 202 The time is NOW to own your fan data and provide more...
Julian Jackson
- May 5, 2022
- 7 min
“We’re becoming a targeted marketing powerhouse” | Drew Crisp, Liverpool’s SVP digital
Adam Nelson, Europe office SportBusiness May 4, 2022 Drew Crisp, Liverpool's senior vice president of digital, at the club's Anfield...
Julian Jackson
- Mar 8, 2022
- 9 min
How WWE has established itself as a sports technology pioneer
By Steve McCaskill For SportsProMedia.com 4th March 2022 Technology has transformed WWE and allowed it to maintain its position as the...
Julian Jackson
- Mar 3, 2022
- 1 min
Increase Fan Engagement with Social Betting
If you are a betting company looking to engage closer with your clients and want to increase your average bet per customer. Check out...
Julian Jackson
- Dec 6, 2021
- 1 min
Is TikTok Destroying Sports?
If you have been involved with fan engagement and media rights for a while, you will know that the landscape is changing very quickly and...
Julian Jackson
- Nov 30, 2021
- 4 min
What does the metaverse mean for sport?
Facebook’s rebrand as ‘Meta’ in late October thrust the concept of the metaverse into the mainstream, and sports rights-holders are...
Julian Jackson
- Nov 23, 2021
- 6 min
How interactive fan engagement will transform the next generation of streaming service
Tom McDonnell, CEO of Monterosa - 18th November 2021 We now have so many different ways of using our time, and of the countless options...
Julian Jackson
- Nov 10, 2021
- 7 min
15 things we now know about sports streaming | Nick Meacham
Ahead of this year's OTT Summit, SportsPro managing director and StreamTime Podcast host Nick Meacham shares some of the key lessons...
Julian Jackson
- Nov 1, 2021
- 5 min
What traditional sports can learn from Twitch
Robert Zitzmann, chief executive of Jung von Matt SPORTS, and Carl Kuhn, the creative agency’s head of esports and gaming, explain how...
Julian Jackson
- Oct 28, 2021
- 12 min
The Metaverse: What is it and what does it mean for the sports industry?
Huge parts of the technology sector are aligning their visions for the future in the metaverse, a world beyond the internet built on...
Julian Jackson
- Oct 27, 2021
- 1 min
Navigating SEA: Monetising fan engagement in the digital era
The final session of SportsPro's new four-part, fortnightly APAC Series offers a detailed look at Southeast Asia This article originally...
Julian Jackson
- Oct 25, 2021
- 1 min
Livestreamer sells record US$2b of goods in one day!!
To prove the success of Social Commerce as major revenue stream for content creators, China’s Li Jiaqi, a top livestream salesman widely...
Julian Jackson
- Oct 20, 2021
- 2 min
Harnessing the power of user-generated content
Anyone can be a content creator now. And sports fans are among the most prolific of any group when it comes to making and sharing content...
Julian Jackson
- Oct 18, 2021
- 1 min
How can sports orgs make the most of social audio? | Webinar replay
In a replay of an October 14 webinar, we explore the fast-growing realm of social audio, an emerging form of digital content that has...
Julian Jackson
- Oct 18, 2021
- 3 min
Facebook outage is a warning to rights-holders to build their O&O | Johan Junker
Facebook, WhatsApp and Instagram recent issues emphasise why it is important for sports rights-holders to develop audiences on...
Julian Jackson
- Oct 15, 2021
- 2 min
The Cookie Apocalypse is Coming
Digital marketing is about to go through a revolution. You may have heard it, Google will get rid of its cookies. Johan Junker of...
Julian Jackson
- Oct 8, 2021
- 6 min
Murray Barnett | The major opportunities in micropayments
The director of specialist, independent OTT and direct-to-consumer media consultancy D2C Sport argues that microtransactions can bring...
Julian Jackson
- Sep 30, 2021
- 4 min
How social betting will reshape fan engagement
The monetisation and engagement opportunities that are available through social betting on over-the-top streaming platforms have the...
Julian Jackson
- Sep 15, 2021
- 3 min
Digital ad spend rockets with social media and real time video the biggest gainers.
According to an industry insight report from Socialbakers, the leading social media marketing platform, its comprehensive review and...
Julian Jackson
- Sep 6, 2021
- 4 min
Are you really taking advantage of Social Media?
Many sports rights holders are extensively using platforms such as Facebook, Instagram, Twitter & Twitch to engage with their fans, but...
Julian Jackson
- Sep 4, 2021
- 4 min
The time for Real Time Engagement is NOW.
Real Time Engagement is a buzz phrase that has been around for a few years, but only now are we seeing the convergence of affordable &...
Julian Jackson
- Sep 3, 2021
- 5 min
How leagues can leverage their marketable athletes to achieve success on social
Greenfly chief marketing officer, Tom Kuhr, explains how competition organisers can make the most of their best public-facing assets -...
Julian Jackson
- Aug 25, 2021
- 2 min
Webinar replay | Beyond ads and subscriptions: monetising next gen sports streaming services
In this recording of the latest webinar from SportBusiness, our panel of media experts examine the new revenue opportunities in...
Julian Jackson
- Aug 1, 2021
- 3 min
How sport is pivoting to a direct-to-fan offering
After the abandoned European Super League revolt, Tom Dougherty, MD at Unrvld, a new digital agency, predicts this won’t be the last time...
Julian Jackson
- Jul 30, 2021
- 7 min
Virtual tips are helping content creators actually make money
We’re not used to paying for social media posts or streams, but it’s now easier than ever to send someone a little cash. By Terry Nguyen...
Julian Jackson
- Jul 28, 2021
- 9 min
It’s showtime! How live commerce is transforming the shopping experience
Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with enormous...
Julian Jackson
- Jul 22, 2021
- 5 min
When sport meets social audio
The social audio sector has enjoyed unprecedented expansion over the past year. However, what are the implications for sport? By Rory...
Julian Jackson
- Jul 14, 2021
- 5 min
Real-time engagement will reshape sports.
Real-time engagement is becoming an increasingly essential tool for sports rights-holders, broadcaster and brands that are seeking to...
Julian Jackson
- Jul 14, 2021
- 5 min
Post-Covid monetisation of fan engagement
Developing your own social audio or social video layer provides numerous monetisation opportunities during sports coverage, whilst giving...
Julian Jackson
- Jul 14, 2021
- 5 min
How to engage with your fans in real time
A variety of innovative real-time engagement features can support rights-holders and broadcasters that deliver sports content to...
Julian Jackson
- Jul 14, 2021
- 5 min
Atlanta Hawks Invite Fans to Virtual Draft Party
TVU Networks is playing a key role in bringing guests into the live stream By Kristian Hernandez for sportsvideo.org November 18, 2020...
Julian Jackson
- Jul 14, 2021
- 2 min
Locker Room App Gives Fans a New Way to Connect and Talk Sports
InsideHook.com by Evan Bleier OCTOBER 27, 2020 The social audio application launches today on the App Store Icon Sportswire by Getty...
Julian Jackson
- Jul 14, 2021
- 3 min
Study: Social commerce, watch parties and moderators among 2021 digital sport trends
Seven League report says rights holders see digital as a route out of the Covid-19 crisis. Broadcast re-visioning, more audio listening,...
Julian Jackson
- Jul 14, 2021
- 2 min
Disney+ Hotstar VIP announces its latest global-first innovation ‘Watch with your friends’
By Staff Writer at Medianews4u - 7th Nov 2020 As the 13th edition of the most celebrated cricket phenomenon Dream11 IPL 2020 nears its...
Julian Jackson
- Jul 14, 2021
- 1 min
NFL, Clubhouse strike content partnership ahead of 2021 NFL Draft
Bob Wiliams, SportBusiness April 25, 2021 The National Football League and interactive audio chat app Clubhouse have struck an exclusive...
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